Business owner and team

FRACTIONAL GROWTH LEADERSHIP FOR SMALL BUSINESSES.

Senior operators who set up and run your sales, marketing and operations systems, with AI where it saves time. More leads, faster sales and hours back, measured every month.

Start with the audit
Owner reviewing marketing invoices late at night

Where is your marketing money going?

CoreLayer takes over your growth marketing and rebuilds it around results. Your website, search and follow-up work together so every dollar you spend turns into leads you can track.

Our point of view
The core

All your business systems, connected

Tech companies build the core layer first. CoreLayer builds it for businesses like yours so sales, marketing, operations and finance systems work from the same information.

How it connects
The opportunity

AI is already paying off

Owner-led businesses that connect their systems and put AI to work are reporting more revenue and more hours back each week. Growing companies are investing faster than their competitors, so the gap gets wider every year.

See where you stand
91%

of small and midsize businesses using AI say it boosts their revenue.

Salesforce · SMB Trends Report, 2024
20x

AI-using small businesses are 20 times more likely to report revenue gains than declines (43% vs 2%).

QuickBooks · 2026 AI Impact Report
11.5 hrs

saved per employee each week, plus a median of 5 hours for the owner.

SBE Council · Small Business Technology Use Survey
78% vs 55%

of growing businesses plan to increase AI investment, compared with declining ones.

Salesforce · SMB Trends Report, 2024

What we build

01 / 05
Homeowner asking an AI assistant which local company to call
01

Getting found in AI search

Show up when buyers ask Google, ChatGPT or Gemini who to call.

Explore
Owner reviewing new inbound leads as a call comes in
02

Lead engine

Content, local SEO and outbound that grow the pipeline past referrals.

Explore
Sales team reviewing a pipeline board
03

Sales system

One CRM you own, with pipeline stages and follow-up that runs without you.

Explore
Owner in her truck reading a new five-star review after hours
04

Marketing automation

Nurture, reviews and reporting that keep working after hours.

Explore
Office manager handing a technician his scheduled jobs
05

Operations

Documented handoffs and AI assistants where they save the team real hours.

Explore
Owner and CoreLayer principal in a strategy session

Executive leadership without the full-time cost

Agencies bill for activity. A full-time executive costs a full salary plus equity. CoreLayer gives you senior leadership across sales, marketing and systems, sized to your business.

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How we run every engagement

Our approach
Advisor and owner reviewing a baseline report
Data layer · Week oneLive preview
Unified baselineAlamo Air and Heat
LIVE
Systems connected9
Records unified12,480
Leads per month14
Lead to meeting22%
Sales cycle38 days
Baseline live. Every AI workflow is measured against it.
One source of truth

Questions owners ask

We tried a consultant and nothing changed.

CoreLayer builds what it recommends. Results are tracked against your own baseline every month.

Is AI just hype?

Most AI pitches oversell. We start with the tools you already pay for and add AI only where it saves measurable time.

Who actually does the work?

A CoreLayer principal leads every engagement. Every person on it is named in the statement of work.

Are we too small for this?

Engagements are sized to the business. A starter engagement focuses on the area with the fastest payback.

How long until we see results?

The audit takes two weeks. The first build ships in the first month.

All questions

Start with what you have

Two weeks. A 90-day plan with the top five fixes ranked by revenue impact.